FlyDel

Detailed Case Study
FlyDel
FlyDel

Problem Statement

Managing Corporate Travel and Expenses Overview:

A company of medium size with branches across the world requires its employees to travel for various reasons, such as visiting other branches, attending sales meetings, conferences, and so on. So far, they have relied on an internal travel desk that organizes these trips.

The travel desk also approves per diems and trip budgets based on the traveller’s level of employment, so a level 1 employee would need permission from his/her manager to travel in business class instead of economy; and a manager’s bookings would not need any permissions.

The company wants to enable their employees to book their own travel with minimal involvement from the travel desk, since the internal travel desk is overwhelmed with travel requests. Considering only flight and hotel bookings, come up with a solution for the company to allow their employees to communicate their travel plans to their manager for approval and inform the travel desk.

Exercise: How would you tackle this problem using Design Thinking?

flydel-img-1

Challenge

The company wants to enable their employees to book their own travel with minimal involvement from the travel desk, since the internal travel desk is overwhelmed with travel requests. Considering only flight and hotel bookings, come up with a solution for the company to allow their employees to communicate their travel plans to their manager for approval and inform the travel desk.

Solution

Smart Corporate Travel Portal
Design Thinking enabled us to humanize the travel process, align with business goals, and build a scalable solution that benefits everyone involved.

  • Role-based booking permissions
  • Automated manager approval
  • Budget calculator
  • Email + app notifications
  • Travel desk dashboard (read-only access)

Streamlining Corporate Travel,
 A Design Thinking Approach

Empowering employees, easing travel desk load

This presentation outlines a design thinking approach to empower employees to manage their corporate travel bookings efficiently, reducing the burden on the internal travel desk.

The Current State of 
Corporate Travel

A global medium-sized company faces a growing challenge with corporate travel.

Employees frequently travel for various reasons, including:

Problem Statement Enabling
Self-Service

How might we empower employees to manage their own flight and hotel bookings efficiently, while ensuring streamlined manager approvals and keeping the travel desk informed without overwhelming existing systems?

Employee Booking
Employees initiate their travel requests.

Manager Approval
Travel plans are submitted to managers for swift approval.

Travel Desk Notification
The travel desk is informed post-approval for record-keeping and support.

Phase 1

Empathize

The company aims to empower employees to book their own flights and hotels, significantly reducing the travel desk's involvement.

Objective
Understand user pain points and business needs..

Understanding User Needs
Interviews:
Speak with employees (all levels) and travel desk personnel.

Journey Mapping:
Visualize current booking processes from all perspectives.

Pain Points:
Identify specific frustrations and bottlenecks.

Surveys:
Surveys for frequent travelers.

Key Insights

Phase 2

Defined Problem

Employees lack an efficient, autonomous system to manage travel bookings, while managers and the travel desk need to maintain control and oversight without manual overhead.

User Personas
Level 1 Employee:
Needs manager approval and clear budget guidance.

Manager:
Can self-book and approves team requests..

Travel Desk Agent:
Needs visibility, not manual work.

Phase 3

Ideation

Brainstorm Solutions
Generate a wide range of ideas for a new booking system, from simple forms to integrated platforms.

Develop Prototypes
Create low-fidelity (sketches) to high-fidelity (interactive) prototypes of the proposed solution.

User Flow Design
Map out the entire process: search, selection, manager approval, and travel desk notification.

Phase 4

Prototyping

Low-Fidelity Prototypes

Key Features

Develop Prototypes
Create low-fidelity (sketches) to high-fidelity (interactive) prototypes of the proposed solution.

User Flow Design
Map out the entire process: search, selection, manager approval, and travel desk notification.

Phase 5

Testing & Iteration

User Testing with:

User Testing
Conduct usability tests with a diverse group of employees and travel desk staff to gather feedback.

Iterate & Refine
Based on feedback, refine the portal's features, interface, and approval workflows.

Pilot Program
Launch a pilot with a small group of users to ensure smooth operation and gather real-world data.

Full Rollout
Implement the refined travel portal company-wide, supported by training and documentation.

Refinement

Feedback Highlights

Final
Proposed Solution

Smart Corporate Travel Portal

The company aims to empower employees to book their own flights and hotels, significantly reducing the travel desk's involvement.

Key Features:

Policy Enforcement:
Automated checks for travel class based on employee level.

Budget Adherence:
Real-time budget tracking and alerts.

Manager Dashboard:
Easy approval/rejection of requests with clear details.

Travel Desk Interface:
Overview of all bookings, reporting, and intervention points.

Benefits

Conclusion

Design Thinking enabled us to humanize the travel process, align with business goals, and build a scalable solution that benefits everyone involved.

Secondary Research

Secondary Research:
Employee Travel Portal

Why Secondary Research?

We use secondary research to gather and analyze existing data or insights that were originally collected by others. It helps in understanding a problem, validating ideas, or gaining background knowledge without starting from scratch.

01:
Market Trends in Corporate Travel

02:
User Behavior & Expectations

Employees Expect:

Managers Expect:

Travel Desk Staff Need:

03:
Competitor Benchmarking

Platform
● Sap Concur
● TravelPerk
● Navan (TripActions)
● Egencia

Key Features
● Full travel + expense integration
● Instant booking, approval workflows
● Role-based policy enforcement, Slack approvals
● Owned by American Express, strong reporting

Notes
● Enterprise-focused, high setup cost
● Modern UX, great for mid-sized companies
● Strong UX, expanding globally
● Older UI, more suitable for large corps

04:
Relevant Statistics

05:
Design Justification Using Research

Design Decision

Research Backing

Visual Designs

FlyDel | Role Select
FlyDel Employee View
FlyDel | Book a Trip
FlyDel | My Approvals
FlyDel | Upcoming Trips List
FlyDel | Travel History
FlyDel | My Analytics
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